So it is a childrens book about cunning and deceit (and how not to get eaten).
Laura wanted to make a cake which represented the Gruffalo himself but the design was tricky. She didn't want to fall into the trap of ending up with a sloppy brown mess (there are a few pretty shocking Gruffalo cakes found on Google search, hopefully they are homemade not professional disasters but if they are i'll leave it to Cake Wrecks blog to publically shame them) The best thing to do was to simplify the design down to a few key features which would instantly be recognisable as the Gruffalo without being too fussy or complicated. Laura decided to make a brown cake and add on the big orange eyes, hairy eyebrows, big ears and horns. She then used food colouring to detail around the eye area. Finally she covered the board in green fondant to represent the forest.